Ad server remove word advertisement

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The ad server plugin calls all links "advertisement" and then throws in "ad" also in the url.
1) can this be changed by me somewhere in the code?
2) can these links look more friendly in general anyway (i.e. SEO style)

The big problem here is ad blockers block these out and the user ends up with a big white space where the ad was. So it's gotta be changed.

 
dpolcino replied on at Permalink Reply
Just wondering if any work has gone on in the ad block yet? It says 'advertisement' so much entire pages of good links are being blocked by AdBlock