I really love the new Concrete5 logo, especially how the 3 fingers could look like a very abstract letter 'W' for 'Wagdi'.

We set about playing with different designs. too many to upload here.. but we found ourselves always coming back to original concrete5 design. We played with it some more and made very tiny but distinct changes to fit our image.

Some may think it looks like a cats paw (as i've been told numerous times). This is purposefully done to reflect our approach to business.

Asked a few friends to play a small word association game..

These are their responses..

Cats paw=

Soft,
Gentle,
Careful,
Sensitive,
Able,
Sure-footed,
Vigorous,
Adventurous,
Curious,
Speedy,
and Sharp.

Would love to hear your associations with 'The cats paw'.

I've attached the new logo design submission for 'Wagdi'. Would love to hear everyones thoughts. It's not finished yet.. still doesnt feel totally right... and admittedly; logo design isnt my niche.

Anyway.. opinions please.. be as harsh as you like. :)

Only constructive criticism please.

Thanks in advance for any/all your opinions.