I'm converting a website for a client. On this site, he has a large number of products to be thrown over to the new site. On the original site, they are just DIVs with the title, description and price, separated by a BR. I created a simple block that would let him add more of these DIVs later on, but I need a way to bulk import them to save time.

I don't mind doing them if I have to, but I'd rather not, as I would need to create (or copy and paste) a block, change the details and repeat. I can prepare this data as SQL statements, but other than adding the data to the 'btmyproducts' (my custom block) and the 'blocks' table, I don't know where else to modify so that my blocks show up as intended.

Any suggestions?