Custom object types in 5.7?

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I've been trying to figure out how to setup custom objects in Concrete 5.7, but it seems the articles I've found are all for 5.6 and the 5.6 way won't work anymore. Basically what I'm trying to do is create a "sponsor" object for a site I'm building. I need to create a custom object type that will save the sponsor's name, logo, etc. I'm not looking to build a custom block, I've already figured out how to do that. Are there any sort of resources to get started with this?