qtip plug-in

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http://hayesint.co.nz/concrete5.6.2/index.php/about-us/bradbury-group/

I am trying to use the jquery plugin on an imagemap.
I write the required code and links into the head of a template but nothing triggered and all the code ended up rendering across my page!
So you will note that I currently have no code setup.

Any suggestions? to make this work correctly? The qtip site makes it look simple enough.

I did not include jquery in the link as it is already in C5.

trixiemay