Reusing Content Blocks but with different Templates ?

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I've created a very simple custom block for some text data that I want to use in two ways:

1. Summary of data in my sidebar with a box style layout
2. Full output of data in a particular page with a different layout

I thought I could simply created all my content blocks one time and add them to a scrapbook for reuse.

I then created two custom templates, thinking I could apply one to the content block for when the data is in the sidebar and another for when the data is in the main content area. BUT I have found scrapbook elements retain the custom template applied to the block - DOH!

This means I need to define the data twice (well, using this method anyway). Can anyone point me in the right direction so I can reuse my data and output it two ways?

I am thinking I might need a "Add Block > Data" block (which I will use for the full outpt, and another "Add Block > Data Summary" that reads DB and then summarises those data fields... hmmmmm... I don't know how to do this yet though... :)

malkau