I have a site that uses the common construction industry term "FF&E" as a major keyword (and I mean MAJOR, because my software is called "FF&EZ" and I'm trying to get my site to rank higher in searches for "ff&e design software"). I received from feedback from a couple of site consultants advising me to get rid of the resulting "FF&E" that is being substituted for the "plain English" version. Any advice or ideas about this? (It will be interesting to see if this even renders correctly when I post it). Thanks!