Problems with links & attributes in content.xml

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I've got a new theme in for approval and there's two things that are catching me out when I generate a content.xml file to enable full content swap.

First off, I've got a link in a global area that's not working when full content swap is imported in.

Secondly, when full content swap is enabled over the basic installation of the site with sample content, the Exclude from Nav attribute that hides the homepage link also hides my homepage link.

Here's my code for the global area:
<stack name="Site Name" type="global_area">
      <area name="Main">
        <blocks>
          <block type="image" name="">
            <data table="btContentImage">
              <record>
                <fID>{ccm:export:file:c5tt-avatar.png}</fID>
                <fOnstateID/>
                <maxWidth><![CDATA[220]]></maxWidth>
                <maxHeight><![CDATA[0]]></maxHeight>
                <externalLink><![CDATA[]]></externalLink>
                <internalLinkCID>{ccm:export:page:}</internalLinkCID>
                <altText><![CDATA[C5 Theme Team Logo]]></altText>
                <title><![CDATA[C5 Theme Team Logo]]></title>
              </record>


i'm a bit stumped with this.

C5ThemeTeam