Block Design

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What is the way to design a good looking Block?

Both the ecommerce & the mailing list blocks on my front page in sidebars look crude. How do i get them to the stage that they look like the form on the left on this site. www.www.adwordsmasterclass.co.uk...


It would be great if you could save me a few days and point me in the right direction.

Steve.

stephenlaw