search parameters

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Good afternoon folks, I have a problem that is probably so idiot simple it is embarrasing, however here goes.

We are building our company website which is largely phot galleries, we sell wedding invitations and such. I am trying to get the search function to find specific invitation pictures from key words in the search such as flowers, or a specific colour.

At present when used the search ignores the galleries totally. I expect that I have to label the mages somehow to get the search function to pick them up. The question is where or how do i do that., ie., when a bride to be puts roses or hearts into the search box how do i label the appropriate image so that it appears when searched for.

One othe thing, the last time I did ay programing was in the 70's..in college..in FORTRAN....so baby steps please...or better yet no coding if at all possible

Thanks