Any luck with this Nige? I'm also trying to figure it out.

most of this SEO stuff is the same for any website. ie. give your page a unique name that people are searching for, add some metakeywords (not that search engines really use these too often). I think the meta description is the little blurb that google shows people. But really, the most important thing is relevant, unique content, and your PageRank (how many other popular sites are linking to your pages).

Well I bought bit of software called spyglass–

http://www.link-assistant.com/seo-spyglass/...

thats supposed to get you to the top of google but its quite a chore to use although I havent had much time to really sort it out. Its part of a SEO suite called SEO Powersuite.

I think Tonys right in getting the basics together first, lots of networking and getting on other peoples sites, writing articles and having a blog that people actually read.

If you try out Spyglass let me know because I havent given it enough time yet, it looks tedious...